What is the Star Rating?As part of BMW's commitment to service excellence, we like to learn about our customers’ views on their Dealer experience, during both the Sales or Service transaction.
We carry out online customer surveys following customers’ sales and service visits and use these results to enhance the BMW customer experience.
Responses to the first and most general “Overall Satisfaction” survey question which asks about the customer’s overall experience with their dealership, are collated and displayed as individual dealer star ratings on Dealer websites. Other customers can then quickly and simply get an understanding of how that Dealership is performing from its current customers' point of view.
How is my data used?Your assessment and any comments you enter to the Overall Satisfaction question may be shown on the Dealer's website, where other potential customers will be able to browse this content. Scores and comments will usually be displayed going back approximately 90 days. In cases where insufficient sample is obtained, they may go back as far as 180 days.
BMW Group Australia screens all comments and may preclude some comments for a variety of reasons, including but not limited to the listing of personally identifiable details, and any illegal or immoral material. Completing an online survey is not a guarantee that a comment will be displayed online.
Your personal details are never disclosed on the Dealer website, just your comments and the score. Should you opt to remain anonymous during your survey, your comments will not be published online.
Should you wish to have your comment removed from a dealer website, please contact the BMW Customer Interaction Centre on 133BMW and your comment will be removed at the earliest opportunity.
Further details can be found in BMW Group Australia’s
privacy policy.How is the Dealer summary star rating calculated?Each customer is asked to rate their sales or service experience using a scale from 1 to 5 stars. These scores are collated over a 90-180 day period and then expressed as a star rating based on a score out of 5.
The dealer star ratings and the corresponding average score which must be achieved are shown below.
| Score |
Star Rating |
| 1.0 - 1.4 |
 |
| 1.5 - 1.9 |
 |
| 2.0 - 2.4 |
 |
| 2.5 - 2.9 |
 |
| 3.0 - 3.4 |
 |
| 3.5 - 3.9 |
 |
| 4.0 - 4.4 |
 |
| 4.5 - 4.6 |
 |
| 4.7 - 5.0 |
 |
I completed a survey and now wish to withdraw my comments. Is this possible? Should you wish to have your comment removed from a dealer website, please contact the BMW Customer Interaction Centre on 133BMW and your comment will be removed at the earliest opportunity.